Wednesday, 20 November 2013

Music Video Research


Katy Perry - "California Gurls"                                                                                                                In this music video Katy Perry showed girls in a negative way by what she was doing in this video. At the beginning of the video her clothing was fairly appropriate but that rapidly changed as she ended up laying naked on a cloud, and eventually in a bra using milk shake bottles to spray milkshake out of them when they were pressed against her breasts. When she was naked on the cloud the camera zoomed in so that the viewer could not escape the sight and was forced to watch her. She was interacting with the zoomed in camera, which shows she wants to interact with the audience. Soon after Katy Perry goes into a scene where she is in her bra dancing with many other females in bras, meanwhile snoop dog is on a throne watching, this implies that men are dominant over women and that they are just toys and objectified.  

Benny Benassi - "Satisfaction"
In this music video the women are using power tools in very little clothing, throughout the video the girls interact with the camera, the camera zooms in closely as they kiss and lick in suggestive ways. The camera zooms in on the women when they are acting particularly flirtatiously. This music video represents women in a negative way because it shows them having little respect for themselves and devaluing their worth as people. The camera also seems to zoom in at their breasts. The camera more often then not is zoomed in on the women's bottoms and breasts this does not present women in a positive way.


Beyonce - "Best thing I never had"                                                                                                          Beyonce is a huge role model to females in todays society her songs are often sung well and tend to have deep meaning behind it. In this video she is dressed in a classy, white wedding dress, her lips are shiny with golden lipstick and her hair is styled in a bun and shows she is an elegant figure. Beyonce is always the focus  of attention in this video however the main reason for this is most likely to show her emotions rather than her physical features. The light colours indicate innocence which is normally not associated with sexuality or promiscuity. 




What you have here is excellent and you have responded well to the question, and fulfilling the task set well. You have used examples excellently. 

T: Try to use key terminology (see VCOP Blog). Pick out all of the technical aspects (Mise-en-scene, editing, lyrics etc) and how they help you come to your conclusions.